Trump Puts His Name on Everything From Federal Buildings to Bibles in Unprecedented Personal Branding Campaign

Christianity Today examines the remarkable scope of President Trump's personal branding campaign, which has expanded from buildings, vodka, and steaks into the machinery of the federal government and the sacred text of Scripture itself. From renaming federal buildings and parks after himself to the 'God Bless the USA' branded Bible, Trump has merged his personal identity with the institutions of American governance and Christianity in a way no previous president has attempted. The article raises questions about the theological implications of attaching a political leader's name to the Bible — a practice that would have been considered sacrilegious in most previous eras of Christian history — and the broader cultural phenomenon of a presidency that treats branding as governance and governance as branding.